Buechibärger Bier

We designed beer labels that tell little stories. For example, labels show the effects of beer, but in a positive way, as if it were indeed a miracle cure, a trait of the particular variety. If one thing makes you painless, the other gives you bullfighting skills and another one the look of love - all from the drinker's point of view. That outsiders do not share this view is ironically communicated with the name.

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