House of Diaconis - Campaign

A cinematic management team for a cinematic advertising campaign. 🍿🎥 

In collaboration with the Diaconis Foundation, we have developed a cinema-inspired campaign to draw attention to job vacancies in the care sector.

The look and the name of the campaign are inspired by the film adaptation of the Gucci empire by Ridley Scott (starring Lady Gaga). We quickly turned the "House of Gucci" into the "House of Diaconis" and put real employees in the movie star roles. 

Roles that are not characterized by a glamorous look, but by their work in the Diaconis management team. The animated visuals are intended to support precisely this core message and allow the two scenarios to merge.

In addition to the central → landing page, we use a wide range of channels for targeting. Programmatic and social media advertising ensures targeted advertisements on various online platforms. The ePanel at the station and the internal billboards were also used to generate offline attention.

A big thank you to the Diaconis Foundation for their trust and excellent cooperation. We are already looking forward to the concept for the upcoming Netflix series. Say whaaat? ;))

Partner: 

Photography → Merlin Photography
Social Media Advertising → Ads & Figures
Programmatic Advertising → Goldbach