Privacy policy

This Privacy Policy informs you about how Pixelfarm (hereinafter collectively also "we") handles your personal data (hereinafter also "your data"). We attach great importance to the protection of the personal rights of the users (hereinafter referred to as "Users") of our products, comply with the applicable data protection regulations and take the necessary measures to protect your data.


Third party websites

Third-party websites that can be accessed via our websites are not subject to the data protection regulations set out here. We assume no responsibility or liability for the observance of data protection by third party websites.


Data processing and purposes


"Personal data" are all details and information that relate to a specific or identifiable person. This includes, for example, contact data such as name, telephone number, address or e-mail address, as well as other information communicated in the context of an order or participation in competitions or surveys and the like. Any handling of personal data, including but not limited to the collection, storage, management, use, transmission, disclosure or deletion of your data, is considered "processing". Your data will only be used for the purposes stated in this privacy policy. We take the necessary measures to protect your personal data from loss, theft and misuse. In the following, we will inform you about the cases in which we collect data about you, which data we process from you, for which purposes we use them and to whom they may be passed on. In addition, we will explain to you what rights you have vis-à-vis us with regard to your data and how you can assert these rights.


Non-anonymous users

In the course of the ordering process, in the case of a rating and in the case of participation in a contest or sweepstakes, we collect personal data from you such as first and last name, address, e-mail address, payment details and possibly other data such as telephone numbers or date of birth as well as all data entered voluntarily by the user. Your data may also be enriched with data acquired from third parties. We use this data for the processing of the contractual relationship entered into, for the delivery of newsletters and for the notification and/or publication of the winners of contests and sweepstakes. As a basis for access to online products, data on individual user behavior is also collected and evaluated in order to improve our products. Your data will also be used for customer care, for marketing purposes (including for customer recovery) as well as for advertising tailored to your needs and for the design of the same (eg pop-ups). The online transmission of personal data between the user's browser and Pixelfarm's servers is encrypted using the HTTPS protocol. In order to enable the functionality of this encryption technology, the user is obliged to use the current browsers in the respective current versions.


Anonymous users of our website

When visiting our website, we and third parties collect, store and use data from both registered and non-registered users, which is collected via so-called "cookies" and similar technologies. These are text files that are stored on the user's system and which enable an analysis of the use of the products. This technology allows us to recognize individual users as (returning) visitors and to provide them with individualized services and products. In general, the use of cookies serves to improve our services, make them more effective and secure. Such cookies may also be necessary, for example, to use shopping carts or payment functions. Users of our websites can prevent the storage of cookies by selecting "do not accept cookies" in their browser settings. However, this may hinder the functionality of the products and make it more difficult to optimize the online services for users. Furthermore, the use of our digital offerings is measured and evaluated by means of various technical systems, predominantly from third-party providers. These measurements can be both anonymous and personal.

The aforementioned technologies are collected in particular to analyze the surfing behavior of users and to measure reach. Reach measurement can be used to determine how many people can be reached with an advertiser's advertising. The information collected with such technologies can also be used for marketing purposes, to improve the products and the websites, to evaluate user behavior, to deliver advertising formats tailored to target groups and to design them in line with requirements (e.g. by means of pop-ups).


Disclosure of personal data to third parties

We do not pass on personal data to third parties unless this is required by law or ordered by a court decision. Excluded from this is the disclosure to third parties

a) for the legal protection of users
b) to comply with legal requirements
c) to defend and protect our rights
d) to comply with the terms of use or privacy policy
e) to resolve technical difficulties of the products
f) to cooperate with service partners who require the transmission of data for order or order processing. The transmission of data is limited to the minimum necessary for their order fulfillment. In particular, in connection with the execution of contracts for products subject to a charge, credit card data will be forwarded to the relevant credit card organization.
g) for cooperation with service partners who support us, in particular in the marketing area, for the analysis of certain technical data and for functions of processing and/or storage of data.

We work with a limited number of trusted external service partners who have been carefully selected by us and meet high data protection and security standards. Data is disclosed to the service partners only insofar as this is necessary for the provision of the services offered.

In the event of a sale, merger or other reorganization of some or all of our company's assets, Personal Information may be transferred, assigned, sold or otherwise shared with third parties as part of that transaction or reorganization.


Transmission abroad

If necessary and appropriate for the data processing described in this Privacy Policy, we may also transfer your personal data to third parties abroad. If the level of data protection in the country concerned is not adequate, we ensure that the protection of your personal data has such a level. In particular, we ensure this by concluding EU standard contractual clauses with the companies in question, by verifying that the companies in question are certified in accordance with the Swiss-US or EU-US Privacy Shield (if the data recipient is based in the USA or stores the data there) and/or by ensuring that the companies in question have Binding Corporate Rules (BCR) recognized by a European data protection authority.


Plug-ins and other integrations of third-party offers

Our digital offerings are networked with third-party functions and systems in a variety of ways, for example, by integrating plug-ins from third-party social networks, such as Facebook, Instagram, LinkedIn, Google or Twitter in particular, or when you visit our website on third-party websites (e.g. Facebook fan page, etc.). If you have a user account with these third parties, it may also be possible for these third parties to measure and evaluate your use of our digital offerings. In the process, further personal data, such as IP address, personal browser settings and other parameters may be transmitted to these third parties and stored there. We have no control over the use of such personal data collected by third parties and assume no responsibility or liability.


Legal basis for the data processing

We always process your personal data in accordance with the applicable data protection provisions. When processing personal data for the purpose of processing a contractual relationship, the contractual relationship serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures. In the case of data processing operations that are necessary for the fulfillment of a legal obligation, the relevant legal obligation serves as the legal basis.

For further processing, we rely on our overriding interest, for example, to optimally adapt and continuously improve our offers to the needs of our customers and to carry out marketing activities in order to be able to offer you suitable products or services, as well as to display advertisements that are relevant to you. This is an important basis for the financing and further development of our offers. To achieve these interests, the processing of personal data as described by us is necessary. However, we have taken measures to mitigate the impact of data processing for our users. In particular, when we process personal data about children, we take precautions to protect their interests. We have also compared our interests with the interests of our users and have come to the conclusion that our data processing does not unduly affect the interests or fundamental rights of our users and that our interests in such data processing are accordingly overriding. If you have a different opinion, you have the right to object to this data processing at any time within the legally permissible framework.

In cases where we obtain consent for data processing, this is deemed to be the legal basis.


Storage time

We use and retain your data only as long as it is necessary according to the processing purpose in question or for as long as there is another legal basis for doing so. Data that we hold on the basis of a contractual relationship with you, we keep at least as long as the contractual relationship exists and limitation periods for possible claims by us run or legal or contractual retention obligations exist.



-Right to information and rectification

You have the right to receive information from us at any time and free of charge about whether and what personal data we process about you. You can also request that we correct or complete incorrect data about you in our systems.

- Right to deletion and restriction
You have the right to request that we delete or restrict the processing of your personal data.
Please note that even after your request for deletion of your personal data, we may have to retain it due to legal or contractual retention obligations (for example, for billing purposes) and in this case only restrict or block your data as necessary. Furthermore, deletion of your data may mean that you can no longer obtain or use the services you have registered.

- Right of objection
You have the right to object to the processing of your personal data, which you can assert with us.

- Right to data portability
Where applicable, you may also exercise your right to data portability.

- Revocation of consent
You can revoke your consent to data processing at any time, in principle with effect for the future. In the event of a revocation, we may no longer be able to provide you with personalized use of free and/or paid products.

- Right to complain
If applicable, you have the right to complain to the competent supervisory authority regarding data processing. You can do this with the supervisory authority at your place of residence, place of work or the place of the suspected data breach.

- Objection
The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.


Anonymous users

If you wish to prevent retargeting when you visit our websites as a non-registered or non-logged-in - i.e. anonymous - user, we are unfortunately unable to make this setting, as we cannot establish a link between an anonymous user of our websites and a person registered with us. However, you can prevent such retargeting yourself by selecting "do not accept cookies" in your browser settings and thus prevent the storage of cookies necessary for retargeting.

If you do not wish us to process your personal data in any of the other ways mentioned above, we ask you to do so in accordance with the instructions in the description of the respective data processing.


Marketing measures

If you do not want your personal data to be used for any marketing activities, you can send an e-mail to with the note "No marketing activities".



Unsubscribing from a newsletter is possible at any time via the relevant link in the newsletter itself.



If you have any questions or suggestions about our privacy practices, or if you would like information about or to exercise your rights, you may contact Pixelfarm's Privacy Officer at the address below:

Pixelfarm GmbH
Data Protection Officer
Schläflistrasse 14
3013 Bern



We expressly reserve the right to change this privacy policy at any time. If such adjustments are made, we will publish them immediately on our website. It is your responsibility to inform yourself about the currently valid version of the privacy policy on our website. We therefore recommend that you consult this privacy policy regularly.

Bern, 01.01.2021 Copyright © Pixelfarm GmbH - all rights reserved.
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